Reading Response #3- Danielle Brown

After reading “What Happened to our Audience?” Radio and New Technology Uses and Gratifications Among Young Adult Users”, it’s apparent that the concept of radio has changed drastically over time. The radio from the 1950’s is not the same as the radio of today. Ages ago listening to a radio show would be an event; Everyone would gather around the device and listen to the episode that sounds similar to what A Prairie Home Companion would sound like today. The differences have arisen through terrestrial radio verses streaming radio. Terrestrial radio is not able to be time shifted which is everyone’s favorite thing whether they know it or not. People nowadays listen to mp3 players and iPods because they can control: what music is played, when it is played, how long it is played, how many times a song is played, and more. The best part is there are no ads. Satellite radio is similar in the sense that you have a ton of different channels to chose from, there are not many ads, and it’s available everywhere. The ability to shift time is imperative to streaming. Listening to what you want when you want drives you to continue to listen to what provides that media. The distribution and production of media forms from big companies that are conglomerated follow the functions of radio. The stations are free to play similar media when they want because of homogeneity they have the rights to particular music; they will end up over playing the music. The ability to time shift media is the key difference between streaming and terrestrial radio which is the main idea from “What Happened to our Audience?” Radio and New Technology Uses and Gratifications Among Young Adult Users”. I relate to this reading because during the drive from Nevada to Colorado to move into my dorm, when it was my turn to drive I chose to play only 80s and alternative rock music the whole time. I could do that because I had satellite radio!