From last week, I thought that Friedberg had some interesing topics of discussion. He talked about his philosophy of screens as component pieces of architecture. In this sense, he was talking specifically about cars and their windows and for whoever was in front had the windshield and side window as a screen or someone in the back would have more screens with the passenger side windows and the windows up front and the windshield. Friedberg says that these are all screen or ‘virtual windows’ if the wall is permeable to light and ventilation. He says that the outside world and architecture around us is a built world built for our entertainment. The buildings are made in pleasing shapes and structures and towns are designed to be pleasurable to drive through and look at as well.
What I also thought was very interesting is that he compared driving to a type of flanerie which we learned about earlier in a different reading as someone who just walks through and observes whatever is laid out before them and whatever they see. The concept of virtual reality also relates to what we are learning about and can be applied. It is the relationship between the bodily space inhabited by the spectator and the visuality presented by the space of the screen. This is the direct relationship between the viewer and the media and what they are seeing and what they are meant to see.