Reading Response – Albarran

The article discusses the fact that research shows that younger audiences are leaving the old media, the traditional media, for new forms of media. They’re not watching tv or listening to the radio. Instead, we’re watching Netflix, youtube, and streaming from Spotify. The trend is that we want to watch what we watch and listen to what we listen to when and where we want to do it. On the go, on the bus, in the car, in our homes, whenever is most convenient to us.

The article is ten years old already, and the changes they started to see have gone further than in their time. Folks like myself don’t even keep a music library. I stream everything from Spotify. No need to download music on I Tunes. This streaming business is not ideal for content producers, but it is better than the alternative. . . piracy.

For me, the ability to consume entertainment when I want to is the only reason I make the time to do it in the first place. If I had to watch a TV show the same time every week, I wouldn’t watch any TV shows, because I’ve got to busy of a life. I’ve got too many responsibilities to be able to guarantee that I’ll be able to sit in front of a TV for an hour every Thursday night. I, unlike many of my peers, still listen to the radio. This is mainly because I’m to lazy to buy an additional aux cable for my car. But, I do find benefit from listening to the radio. Every now and again, I discover new music that I really like, in a very serendipitous way. In the world of youtube, Spotify, etc. . . I some times find new music that I like, but, more often, I listen to exactly what I expect to listen when I go online. This is a good thing, and a bad thing.