Alex Edwards, Reading Response #5

Today I will be responding to Anne Friedberg’s “Journal of Visual Culture”. In this piece, Friedberg attempts to relate the widening of aspect ratios in film to the sprawl of Los Angeles in the pre-war period. Mostly what this article focuses on is how people consume movies in the theater. Very little of the piece actually focuses on how the automobile changed L.A. It was certainly interesting reading about how films and movie houses have changed, even in a short ten year period, but almost none of it is related back to the growth of L.A. With that out of the way, I got a lot of Berger vibes from this, even though the only connection is a slim one that cites how many Americans own T.V.s following the end of the second world war. But it is only a couple of tiny parts that acutally focus on how hundreds of movie theatres closed due to the release of televisions. Most of the article actually focused on how movie theaters attempted to adapt around cars and trucks becoming more and more popular in L.A. which was at the time the second largest city in America. The bit about Cinerama was interesting, and I kept expecting something about planetariums to pop up, but it never did and I became disappointed. The concepts are the same, a screen that envelopes the audience and surrounds them with sound. A lot of the article felt like it was trying to express how L.A. became sprawling in a form follows function technique, but never really made the complete connection.

I have included an image of a movie ticket .